How Print Marketing Benefits Your Marketing Mix in Many Ways

How Print Marketing Benefits Your Marketing Mix in Many Ways

PRINT MARKETING AND ITS IMPORTANCE

Print marketing refers to any form of advertising that uses printed or published materials as a form of a marketing strategy to reach its audience in a target demography. With the right strategy and creative marketing print advertising can help a business stand out in the present Digital Age. It exudes a sense of reliability, trust and credibility that digital advertisements are failing to match. Utilizing materials like brochures, flyers, banners, magazines, newspapers and other forms of physical media, a business can reach its potential customers and build brand awareness that digital marketing cannot.

WHAT IS A MARKETING MIX

Advertising a brand or a product requires a successful marketing strategy. The marketing mix is a strategy consisting of different elements that a company uses to promote its brand or product in the market. It consists of the four p’s.

  • Price

Refers to the price that the product is marketed at. There are a host of factors that come into play to decide a price like cost of production, supply-demand etc. It’s important to pick a price that is affordable to the target market and meets the business goals.

  • Product

Refers to the good that is being sold. For a product to be successful it has to deliver a minimum level of performance. A successful product fills a need that is not currently being met in the market.

  • Place

Place is where the product is being sold, to decide the best place to market one should know the demographics where their target audience shops the most.

  • Promotion

Promotion refers to how effectively the product is marketed. It is important for any business to choose an effective marketing campaign that resonates best with the target audience.

There are different ways to promote a product like newspapers, magazines, billboards and television commercials. In the digital age, one can advertise through online marketing or social media marketing or use both print and digital advertising.

REASONS TO INCORPORATE PRINT IN YOUR MARKETING MIX

Because of their durability and longer shelf life, marketers still use Print Media’s Effectiveness in retaining customers. Take a look at its importance in today’s world:

  • Print builds trust. It has been found that a majority of internet users trust print marketing ads before making any purchases. Due to increase in the number of internet scams, print marketing creates a sense of trust and credibility that digital marketing struggles to achieve.
  • Print media provides a lasting impact on the minds of the reader. The tangibility of the print media leaves a lasting impression and makes it easier to remember the brand.  Because of the print nature of the advertisement, superior quality paper, beautiful illustrations and photography, they create a greater impact on the mind of a reader as they tend to physically engage with your advertisement.
  • Print publications tend to have a long shelf life compared to digital ads that appear and disappear, as people tend to keep a magazine longer for weeks or months and read it over and over.
  • Advertisements through print publications have a greater impact as the audience tend to focus more while reading rather than online ads where they tend to spend less time just by giving a glance.
  • Businesses are often considered prestigious if they tend to appear in popular magazines and newspapers thus establishing credibility and authority in the industry.
  • Print media offer advertisers many options in terms of type of advertisement, size, inserts, illustrations and many more to create a lasting impact and make the advertisement more noticeable. While reading rather than online ads where they tend to spend less time just by giving a glance.

PRINT ADVERTISING STRATEGIES

  • Target Audience

The first step in making an effective print advertising strategy is to conduct thorough research to help understand the demographics of audience the advertisement is intended to reach. It is important to know your target audience to help better understand their needs and thus form a better connection with them and place a print advertisement in places where they will be seen, heard or engaged with.

  • Simple And Clear Content

The most important rule when designing a print advertising is to make the layout as simple as possible and create a visual balance to draw attention. Creating an advertisement that appears to be cluttered tends to appear complicated and can overwhelm and confuse the readers.

  • Call To Action

The main objective of a CALL TO ACTION is to persuade the audience to act on the advertisement or create a sense of urgency. All print advertisements should have a CALL TO ACTION which should be clearly featured and obvious, whether it is to make a purchase or to visit a website.

  • Headline

A Headline is the most important part of an advertisement, it should be able to make an audience to stop and pay attention. A headline represents the preview of what the reader is going to find, it should be attention grabbing and precise and should be able to communicate to the audience the benefits the service or product is offering.

  • Colors And Fonts

Colors and fonts play a significant role to create a visual impact on the audience. They help an advertisement to stand out by the strategic use of colors that are relevant to the brand thus helping the ad stand out and grab attention. To attract the attention an advertisement should use high quality pictures and bold and clear font and minimal text.

  • Placement And Size

Finding the right placement is important for the success of the advertisement as it determines how the advertisement will be seen by the audience.

  • Tracking The Success

There are plenty of ways to track the performance of print advertising. By using a tracking code or promo number that are scanned at checkout helps track sales that were as a result of the advertisement.

PRINT AND DIGITAL INTEGRATION

Successful integration of print and digital advertising has proven to create magic when used in synergy. Integrated marketing is about using print and digital advertising together to create a powerful campaign thus building a greater audience reach and engagement and amplify the effect of the marketing experience on the target audience. Print messages create a greater impact when they are reinforced with online digital campaigns to bring about brand awareness and interaction, for example using QR Codes printed on flyers helps direct customers to the business websites, this not only increases campaign reach but also reinforces brand message in a consistent way.

Businesses that use this strategy of combining the two powerful means of advertising can expect to see successful benefits in their marketing.

CONCLUSION

Westfield living magazine elevates your brand’s visibility to help it reach new heights. We help your brand capture and engage the attention of our readers to showcase your products and services in a whole new perspective. We help your business leave a lasting impression and unlock countless opportunities for growth. Contact us today to secure your space and connect with our readers.

Navigating The Marketing Landscape

How Westfield Living Redefines Magazine Advertising

A marketing landscape is basically a structure in which businesses identify their important markets or rivals and track their strengths and decide what tools work best for a variety of audience. The marketing landscape has constantly been changing because the buying habits of customers has evolved considerably. Due to advertising on various online platforms, companies are finding it challenging to capture a customer’s attention towards their products. Navigating the present marketing landscape has proven to be challenging to companies, here are some ways that have proven to be beneficial to navigate the marketing landscape.

1. Understanding The Target Audience

Understanding an audience is essential for a successful marketing strategy, it is important for any business owner to know the demographic group they are trying to reach. One can segregate potential customers based on age, location, interests, values and preferences. These help to understand where the mindset of a customer is on a purchase timeline.

2. Setting Goals

Before building a strategy, one must first have clear goals. Marketing without a clear goal is a waste of money. It’s important to know what one is trying to achieve weather its sales, bringing about brand awareness, or lead generation. Setting goals are there to bring about clarity, direction and purpose to the business.

3. Compelling Content

Brand awareness can be achieved by creating compelling and high-quality content that is interesting, informative and relevant with the target audience and should contain all the information that the audience is looking for thus helping the brand establish leadership and drive conversions.

4. Being Agile

Due to the marketing landscape continuously evolving either by technological advancements, change in the consumer buying habits and globalization it is important for businesses to be adaptable to stay ahead of the emerging trends.

5. Know Your Channel

There are so many channels to advertise a business or a product such as newspapers, magazines, billboards and digital media hence, choosing the right channel depends on knowing where the target audience prefer to interact with brands.

6. Data Driven Decision Making

Data driven decision making uses facts, metrics and data to help guide businesses to make decisions in sales and marketing. It helps a business to understand if the current strategy is working or if it needs to be adjusted to improve outcomes.

7. Building Relationships

Instead of having short term goals, a business should focus on building long term goals by making a strong connection with customers to drive loyalty and increase sales. Having customer loyalty program, prompt reply to quarries and asking for feedback helps customers feel valued.

8. Experiment

For a business to be successful it is important to experiment with different marketing ideas, identify mistakes, try different channels to optimize campaigns and make data driven decisions to gain insights into customer behavior before launching a bigger marketing plan.

How Westfield Living Redefines Magazine Advertising.

Magazine advertisements offer a unique blend of trust and depth for audience engagement, unlike other forms of medias, these are carefully chosen by their readers, hence the time they spend on it is more focused and enjoyable thus creating a greater impact. Advertisements that are marketed through magazines continue to be the most virtually appealing form of advertising.

Westfield Living Magazine provides a canvas for creativity with its visually engaging format.  It offers several advantages that make it an attractive medium to advertisers like high reader involvement, vibrant colors, creative flexibility, prestige and innovative design.

Some of the advantages that make Westfield living your choice of Magazine Advertising are.

1. Visual appeal

Having an understanding that visual appeal is the key factor in attracting and retaining customers, WESTFIELD LIVING MAGAZINE offers a delicate balance between high quality print, vibrant colors, striking visuals, strategic typography making the ads stand out enabling advertisers to capture the attention of the reader and convey their brand message in a visually compelling manner.

2. Lasting Impact

It offers a tangible and lasting impact on readers by allowing the readers to engage physically with pages offering a sensory experience enhancing the memorability of the advertisement. The longevity of the publication extends the shelf life of the advertisement, ensuring continued exposure.

3. Native Advertising

Westfield living magazine offers native advertising by blending its ads with the editorial content thus making them more appealing, since the advertisements don’t really look like ads, they do not tend to disrupt the readers.

3. Less competitive Clutter

In the digital space, online ads compete for attention in a cluttered environment, Westfield magazine benefits from less competitive clutter by recognizing that quality is having fewer ads per page, allowing it to stand out, command a reader’s attention effectively and make the desired impact.

4. Niche Publications

Our magazines come in variety of niches from lifestyle to sports publications. This diversity allows the advertisers to choose the advertisements that align closely with their target audience, ensuring that the message reaches the right audience with a genuine interest in the products or services.

5. In-Depth Content

Westfield Living magazine offers in-depth articles, creating an ideal platform for advertisers to publish their ads alongside relevant topics. This content placement enhances the effectiveness of the magazine advertisements by creating a deeper understanding of the brand within the context of publication.

6. Measurable Impact

Advertisers can track and measure the impact of their advertisement on their target customers. The magazine offers tools for the businesses to analyze the reader engagement, response rates, and other metrics to assess the effectiveness of their magazine ads.

7. Cross Platform Integration

We have embraced digital platforms, providing advertisers the opportunity of cross platform integration. This synergy between digital and print allows a comprehensive marketing thus maximizing reach between diverse audience segments.

In the dynamic world of marketing, which is evolving rapidly, WESTFIELD LIVING MAGAZINE has stood resilient offering brands a timeless avenue to leave a lasting imprint on its readers and has reaffirmed the significance of Magazine Advertising, carving a distinctive space for businesses looking to make an impact and connecting with audiences. Being a respectful publication gives the advertisements a credibility boosts thus proving to be an important tool to any business.

Our web designed media plan identifies the right space and publication for your business and target audience, helping your company build the right brand awareness, generate leads and drive sales.